What are the best startup launch video examples?

Launch Library curates 162 real startup launch videos from X (formerly Twitter) with engagement data. Top-performing examples include Cluely (8,000 likes, 736K views), Replit (3,265 likes, 391K views), Anthropic (2,500 likes, 260K views), and Pompliano (2,800 likes, 1.8M views). Each video is categorized by industry — AI, SaaS, hardware, fintech, crypto, and more — so you can study what works for your specific niche.

How do I make a viral startup launch video for X (Twitter)?

Based on data from 162 launch videos on Launch Library, viral startup launch videos share key traits: they lead with a product demo (not cinematic production), hook viewers in the first 5 seconds, run under 2 minutes, and focus on the problem being solved. The highest-engagement launches on X include the video directly in the tweet without an external link, use bold visuals, and include a clear call to action. Browse Launch Library to study real examples sorted by likes, views, and bookmarks.

Where can I find real product launch video examples with engagement data?

Launch Library at launchlibrary.xyz is the largest directory of real startup launch videos from X with engagement metrics. Unlike blog posts listing old examples, Launch Library shows actual likes, views, and bookmarks for 162 videos. You can filter by categories like Agents, Software, Hardware, Design, Productivity, Research, Crypto, Gaming, Fintech, Vibecoding, and more.

What makes a good product launch video in 2026?

According to a16z's research and data from 162 launch videos on Launch Library, the best product launch videos in 2026 prioritize product walk-throughs over cinematic production. Videos should be approximately 2 minutes long, with 50%+ showing the actual product. Start with a strong hook, tell a story about the problem you solve, and make it shareable. The most viral launches on X skip external links in the initial tweet and embed the video directly.

How do YC startups launch their products?

Launch Library features dozens of YC startup launch videos with real engagement data. YC companies typically launch on X with short product demo videos, often announced through the @ycombinator account. Top YC launches include companies across AI, software, hardware, and biotech. You can filter specifically by the 'YC' tag on Launch Library to study these examples and their engagement metrics.

160+ Startup Launch Video Examples That Went Viral on X

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Showing 162 of 162 launch videos

Startup	Product				Tags
G Grade	Software	❤️ 434	👁 63.0k	🔖 232	product launchYC
P Pompliano	AI agent, software	❤️ 2.8k	👁 1801.6k	🔖 1.5k	product launch
W Webild	AI, Software, vibecoding	❤️ 524	👁 15.6k	🔖 207	product launch
C Cluely	AI, Productivity, software	❤️ 8.0k	👁 736.7k	🔖 1.3k	product launch
A Anthropic	AI, Research	❤️ 2.5k	👁 260.3k	🔖 507	product launch
S SuperMemory	AI, Developer Tools, software	❤️ 1.6k	👁 189.9k	🔖 837	product launch
C Celltype	AI, Biotech, Research	❤️ 237	👁 44.7k	🔖 109	product launchYC
G Goodfire AI	Neural programming platform, software	❤️ 1.1k	👁 353.6k	🔖 591	product launch
P Proliferate	AI agents, software	❤️ 327	👁 69.5k	🔖 259	product launchYC
P Perplexity	AI, Research	❤️ 6.6k	👁 1719.0k	🔖 1.8k	product launch
G General Intuition	AI Agents, Software	❤️ 2.1k	👁 2262.5k	🔖 1.1k	fundraising
P Pencil	AI, Design, Agents, software	❤️ 2.6k	👁 216.0k	🔖 2.7k	product launch
C Cluely	AI, Productivity, software	❤️ 9.6k	👁 1328.2k	🔖 1.4k	company update
S Skillsync	Hring software	❤️ 1.9k	👁 364.1k	🔖 1.1k	product launchYC
O Oboe Labs	AI, education, software	❤️ 2.6k	👁 1458.1k	🔖 2.7k	product launch
x xAI	AI, Research	❤️ 4.5k	👁 6789.3k	🔖 863	product launch
P Perplexity	AI, Research	❤️ 1.7k	👁 186.2k	🔖 534	product launch
S Stability AI	AI, Audio Generation, software	❤️ 534	👁 66.0k	🔖 341	product launch
S SuperMemory	AI, Developer Tools, software	❤️ 1.3k	👁 546.1k	🔖 1.2k	product launch
S Solana	Wall Street Campaign, crypto	❤️ 11.0k	👁 1937.6k	🔖 792	company update
R Replit	AI, Software, vibecoding	❤️ 3.4k	👁 4083.2k	🔖 1.9k	product launch
C Cluely	AI, Productivity, software	❤️ 7.4k	👁 4969.7k	🔖 2.6k	hiring
O OpenAI	AI, Developer Tools, software	❤️ 5.2k	👁 1288.6k	🔖 2.4k	product launch
L Lovable	AI, Software, vibecoding	❤️ 814	👁 115.5k	🔖 424	product launch
F Figma	Design Software, vibecoding	❤️ 8.9k	👁 3009.7k	🔖 6.1k	product launch
A Airbound	Drone, hardware	❤️ 2.9k	👁 190.5k	🔖 432	fundraising
C Cardboard	AI video editor, software	❤️ 1.5k	👁 235.7k	🔖 1.4k	product launchYC
S Skiper UI	Model launch, software	❤️ 1.6k	👁 159.2k	🔖 1.6k	product launch
P Perplexity	AI, Research	❤️ 2.4k	👁 274.8k	🔖 781	product launch
F Figma	Design Software	❤️ 2.4k	👁 607.2k	🔖 467	product launch
A Apollyon Dynamics	Drone, Aerospace, hardware	❤️ 1.9k	👁 78.2k	🔖 131	product launch
X XBox	Retro , unboxing, hardware	❤️ 8.2k	👁 183.1k	🔖 944	product launch
E ElevenLabs	AI, Voice Generation, software	❤️ 4.4k	👁 15107.9k	🔖 1.4k	fundraising
C Celltype	AI, Research, Biotech	❤️ 237	👁 44.7k	🔖 109	product launchYC
C Cluely	AI, Productivity, software	❤️ 3.3k	👁 792.0k	🔖 726	product launch
G Google AI	AI, Research	❤️ 1.9k	👁 179.1k	🔖 310	product launch
P Perplexity	AI, Research	❤️ 3.1k	👁 1363.2k	🔖 472	fundraising
S SuperMemory	AI, Developer Tools, software	❤️ 1.2k	👁 170.7k	🔖 472	product launch
A Anthropic	AI, Research	❤️ 3.7k	👁 355.8k	🔖 1.9k	product launch
Y YScroll	Productivity, software	❤️ 16.9k	👁 597.0k	🔖 4.7k	product launch
P Prime Intellect	AI, Model Training, Agents, software	❤️ 2.5k	👁 700.9k	🔖 1.6k	product launch
P Perplexity	AI, Research	❤️ 2.3k	👁 628.3k	🔖 393	fundraising
S SupersonikAI	AI, Sales, software	❤️ 249	👁 63.1k	🔖 206	fundraising
E Endex	AI, Productivity, Data Analysis, software	❤️ 8.2k	👁 10823.2k	🔖 5.1k	product launch
S Sorce	Hiring, software	❤️ 3.6k	👁 2760.9k	🔖 2.0k	product launchYC
C Cartesia	AI, Voice Generation, software	❤️ 1.1k	👁 326.5k	🔖 488	fundraising
E Emdash	Open-source	❤️ 323	👁 57.1k	🔖 162	product launchYC
R Runable HQ	AI, AI Agents, software	❤️ 2.0k	👁 1052.9k	🔖 783	product launch
E Essential (by Nothing)	AI, vibecoding, software	❤️ 5.6k	👁 2338.4k	🔖 3.6k	product launch
C Cluely	AI, Productivity, software	❤️ 25.6k	👁 13192.6k	🔖 12.2k	product launch
A Anthropic	AI, Research	❤️ 2.2k	👁 416.1k	🔖 983	company update
A Anthropic	AI, Research	❤️ 8.0k	👁 1577.3k	🔖 1.3k	product launch
x xAI	AI, Research	❤️ 21.7k	👁 13847.9k	🔖 6.2k	product launch
R Rork	AI,vibecoding, software	❤️ 18.1k	👁 8144.9k	🔖 24.3k	product launch
R Remotion	AI Agent, video, software	❤️ 18.1k	👁 14814.0k	🔖 30.8k	product launch
C Chowdeck	Delivery, software	❤️ 2.6k	👁 236.5k	🔖 424	fundraisingYC
P Polymarket	Crypto, AI, Dev Tools, software	❤️ 5.7k	👁 1296.5k	🔖 6.0k	product launch
Y YapStick	hardware, Consumer Electronics	❤️ 1.3k	👁 132.9k	🔖 265	product launch
M Matiks	Gaming, software	❤️ 1.3k	👁 462.4k	🔖 191	fundraising
O OpenAI	AI, Research	❤️ 5.8k	👁 1477.9k	🔖 1.0k	product launch
O Owner	AI, Tech, software	❤️ 1.6k	👁 661.6k	🔖 761	fundraising
F Framer	Design Software, vibecoding	❤️ 264	👁 74.4k	🔖 44	company update
S Sponge	AI agents, crypto, Software	❤️ 840	👁 414.8k	🔖 706	product launchYC
N Nothing	Hardware Software Convergence	❤️ 3.6k	👁 583.5k	🔖 394	product launch
G Google AI	AI, Research	❤️ 4.6k	👁 9083.4k	🔖 2.3k	product launch
x xAI	AI, Research	❤️ 363	👁 22.9k	🔖 35	product launch
T Taya	Consumer Electronics, Hardware	❤️ 3.2k	👁 1274.2k	🔖 1.3k	product launch
A Anthropic	AI, Research	❤️ 2.3k	👁 194.6k	🔖 610	product launch
O OpenAI	AI, Research	❤️ 5.7k	👁 2369.5k	🔖 1.7k	product launch
B Bland	AI Agents, Software	❤️ 2.9k	👁 7377.3k	🔖 2.6k	fundraising
M Manus AI	AI agents, software	❤️ 3.7k	👁 2240.0k	🔖 2.4k	product launch
B Browserbase	Browser for AI Agents, software	❤️ 262	👁 56.3k	🔖 109	product launch
O OpenAI	AI, Research	❤️ 9.7k	👁 3045.0k	🔖 2.8k	product launch
S SideShift	UGC creators, software	❤️ 361	👁 115.5k	🔖 255	product launch
A Aurorin	AI CAD software	❤️ 534	👁 189.0k	🔖 355	product launchYC
M Mave Health	hardware, Consumer Electronics	❤️ 1.6k	👁 634.8k	🔖 790	product launch
O OpenAI	AI, Research	❤️ 30.1k	👁 13991.1k	🔖 8.2k	product launch
S Superhuman	AI, Productivity, software	❤️ 3.5k	👁 1009.0k	🔖 979	product launch
G GrazeMate	Drone, hardware, software	❤️ 1.2k	👁 101.6k	🔖 389	product launchYC
O OpenAI	AI, Research	❤️ 2.6k	👁 774.8k	🔖 498	product launch
C Chad IDE	AI, Developer Tools, software	❤️ 3.3k	👁 3374.4k	🔖 1.7k	product launchYC
N Notion	AI, Productivity, software	❤️ 3.2k	👁 1061.7k	🔖 2.1k	product launch
M Martini	AI video production, Software	❤️ 625	👁 110.5k	🔖 627	product launchYC
P Perplexity	AI, Research	❤️ 11.6k	👁 3032.9k	🔖 6.7k	product launch
C Contra	Fintech, AI, Payments, software	❤️ 5.1k	👁 2187.3k	🔖 5.0k	product launch
W Wondercraft	AI video creation, Software	❤️ 2.8k	👁 99.4k	🔖 2.6k	product launch
H Helius	Crypto, software	❤️ 2.4k	👁 662.9k	🔖 457	product launch
T Tether	Finance, AI, crypto	❤️ 2.3k	👁 1004.3k	🔖 581	company update
F Figma	Design Software	❤️ 36.0k	👁 35944.1k	🔖 6.2k	product launch
A Anthropic	AI, Research	❤️ 6.9k	👁 3312.5k	🔖 4.4k	product launch
S Strawberry	AI, Agents, Browser Tools, software	❤️ 1.8k	👁 777.2k	🔖 1.4k	product launch
H Halo X (Mira Glasses)	AI Wearables,hardware	❤️ 2.3k	👁 1841.0k	🔖 952	product launch
C Clova	Productivity, software	❤️ 2.1k	👁 151.2k	🔖 1.1k	product launch
F Fort	hardware, Consumer Electronics	❤️ 371	👁 147.9k	🔖 90	product launchYC
A Anything	AI, Vibe Coding, Software	❤️ 4.0k	👁 742.0k	🔖 3.8k	product launchfundraising
G Google AI	AI, Research	❤️ 3.9k	👁 2148.6k	🔖 1.2k	product launch
R Replit	AI, Software, vibecoding	❤️ 10.2k	👁 6675.3k	🔖 16.3k	product launch
O OpenAI	AI, Research	❤️ 3.6k	👁 680.5k	🔖 792	product launch
G Gamma App	AI Animation, Software	❤️ 233	👁 21.9k	🔖 93	product launch
P Perplexity	AI, Research	❤️ 2.3k	👁 393.2k	🔖 611	product launch
F Framer	Design Software, vibecoding	❤️ 322	👁 36.0k	🔖 100	product launch
L Lovable	AI, Software, vibecoding	❤️ 1.0k	👁 328.9k	🔖 484	product launch
A Argil (Argil Atom)	Video AI Models, software	❤️ 1.8k	👁 228.8k	🔖 2.2k	product launch
P Pax Historia	gaming, software	❤️ 2.3k	👁 984.9k	🔖 2.0k	product launchYC
A Anthropic	AI, Research	❤️ 8.6k	👁 1604.3k	🔖 2.2k	product launch
t twocents	Finance, Social Media, software	❤️ 1.1k	👁 588.5k	🔖 260	product launch
R RoboDock	Robots, hardware, AI agents	❤️ 270	👁 105.3k	🔖 72	product launchYC
O OpenAI	AI, Research	❤️ 5.3k	👁 1625.3k	🔖 957	product launch
a ai.com	AI Assistant	❤️ 2.6k	👁 1134.4k	🔖 808	product launch
Q QuiverAI	AI model, software, design	❤️ 465	👁 105.1k	🔖 413	product launch
O OpenAI	AI, Research	❤️ 9.1k	👁 3194.0k	🔖 2.0k	product launch
O OSUAI	AI, Gaming, software	❤️ 7.1k	👁 7056.5k	🔖 5.0k	product launch
1 1X	Home Robot, hardware, Consumer Electronics	❤️ 69.0k	👁 68751.3k	🔖 27.9k	product launch
C Cluely	AI, Productivity, software	❤️ 12.4k	👁 5742.7k	🔖 3.6k	fundraising
T Tapcaps	Consumer Electronics, Gaming, Hardware	❤️ 3.6k	👁 222.3k	🔖 202	product launch
L Lottielab	Design templates, software	❤️ 420	👁 82.5k	🔖 402	product launch
b bolt.new	Software, vibecoding	❤️ 6.1k	👁 55646.7k	🔖 1.7k	product launch
N Nozomi AI	AI, Developer Tools, software	❤️ 738	👁 122.9k	🔖 266	product launch
G GeneralAgentsCo	Realtime Computer Autopilot, software	❤️ 2.9k	👁 865.4k	🔖 2.2k	product launch
R Replit	AI, Software, vibecoding	❤️ 1.5k	👁 1376.6k	🔖 1.3k	product launch
A AIVideo	AI, Video Production, software	❤️ 645	👁 556.3k	🔖 752	fundraising
A Anthropic	AI, Research	❤️ 39.8k	👁 10405.7k	🔖 7.8k	product launch
C Cluely	AI, Productivity, software	❤️ 12.4k	👁 3866.0k	🔖 8.4k	product launch
B Bloom (trybloom.ai)	AI Asset Generation, Design, software	❤️ 5.8k	👁 1476.3k	🔖 7.6k	product launch
G Google AI	AI, Research	❤️ 17.5k	👁 1486.5k	🔖 2.3k	product launch
F Framer	Design Software, vibecoding	❤️ 531	👁 124.6k	🔖 174	product launch
F Figma	Design Software	❤️ 8.5k	👁 1394.3k	🔖 2.6k	product launch
W Wispr Flow	AI, Voice Dictation,software	❤️ 10.5k	👁 3473.6k	🔖 3.2k	product launch
F Figma	Design Software	❤️ 4.0k	👁 349.8k	🔖 813	product launch
C Cluely	AI, Productivity, software	❤️ 2.7k	👁 344.3k	🔖 755	product launch
R REV1	AI software	❤️ 547	👁 117.4k	🔖 306	product launchYC
B Bananana Effects	Sampler pedal, hardware	❤️ 569	👁 110.7k	🔖 168	product launch
T Tornyol	Drone, hardware, Consumer Electronics	❤️ 6.2k	👁 1944.8k	🔖 2.3k	product launchYC
R Runway	AI, Video Generation, software	❤️ 3.6k	👁 733.6k	🔖 1.8k	product launch
R Reve	Reve (AI image editor), software	❤️ 4.5k	👁 1483.9k	🔖 3.1k	product launch
C Cluely	AI, Productivity, software	❤️ 3.1k	👁 848.5k	🔖 633	company update
C Cluely	AI, Productivity, software	❤️ 2.4k	👁 331.0k	🔖 421	product launch
B BALL x PIT	Gaming, software	❤️ 2.0k	👁 200.2k	🔖 239	product launch
F Framer	Design Software, vibecoding	❤️ 280	👁 62.6k	🔖 75	product launch
P Perplexity	AI, Research	❤️ 1.2k	👁 197.4k	🔖 221	product launch
T Typeless	AI, voice, productivity, software	❤️ 548	👁 948.2k	🔖 399	product launch
S Shofo	AI index, data collection	❤️ 419	👁 54.0k	🔖 279	product launchYC
C Cardinal	AI platform, sales, software	❤️ 274	👁 157.0k	🔖 253	product launchYC
T TrueShort	AI, Entertainment, Streaming	❤️ 1.9k	👁 444.1k	🔖 1.7k	product launch
C Cluely	AI, Productivity, software	❤️ 11.1k	👁 3005.3k	🔖 3.9k	team intro
L Lovable	AI, Software, vibecoding	❤️ 980	👁 188.0k	🔖 234	fundraising
S Sureform	AI, data collection, robot models	❤️ 230	👁 34.2k	🔖 108	product launchYC
P Pika Labs	AI, Video, software	❤️ 1.4k	👁 2638.2k	🔖 859	product launch
G Google AI	AI, Research	❤️ 2.7k	👁 308.2k	🔖 990	product launch
H Hedra	AI, Generative Video, software	❤️ 1.3k	👁 291.6k	🔖 728	fundraising
P Perplexity	AI, Research	❤️ 3.6k	👁 1215.5k	🔖 833	product launch
G GTA 6 per launch	gaming	❤️ 6.8k	👁 154.6k	🔖 355	product launch
G Google AI	AI, Research	❤️ 5.8k	👁 3156.2k	🔖 1.7k	product launch
f flowith	AI agents browser, software	❤️ 2.1k	👁 318.3k	🔖 1.9k	product launch
i instinct© (methods v2)	Productivity Apps, software	❤️ 382	👁 341.8k	🔖 273	product launch
P Perplexity	AI, Research	❤️ 3.9k	👁 579.5k	🔖 1.6k	product launch
R Roundtable (Mario Nawfal)	AI video clipping, software	❤️ 3.0k	👁 940.7k	🔖 4.1k	product launch
W Webild	AI, Software, vibecoding	❤️ 727	👁 54.5k	🔖 519	product launch
P Pocket	AI, hardware, Consumer Electronics	❤️ 2.1k	👁 1891.4k	🔖 1.1k	product launchYC
S Sandbar	AI, Agents, Software	❤️ 810	👁 116.7k	🔖 365	fundraising
R Replit	AI, Software, Vibecoding	❤️ 3.3k	👁 391.2k	🔖 549	fundraising
F Firecrawl	AI, Agents, Software	❤️ 981	👁 85.8k	🔖 1.1k	product launch